Nike’s Back To The Future Air Mag sneakers on sale today

Great Scott!

Earlier this week, Nike teased the new Air Mag sneakers, modeled after those worn by Marty McFly in Back To The Future II. Now Nike has made good on its promise — the shoes are availbe today.

Michael J. Fox appeared on Late Night with David Letterman last night to reveal the details and show off the shoes in person. The short of it: 1,500 will be auctioned off, and proceeds will benefit the Michael J. Fox Foundation for Parkinson’s Research. It gets better: Sergey Brin, co-founder of Google, will match all funds raised between now and December 31, 2012, up to $50 million.

The shoes are nearly identical to those worn by Fox’s character in the movie, and represent the “…first pair of rechargeable sneakers from Nike.” There is a bit of bad news, however. Contrary to initial reports, the real-life Air Mags do not lace themselves. According to the promo video above, we’ll have to wait “…until 2015″ for that.

As for the auction, it has already begun. The first batch of shoes were released on Sept. 8, at 11:30 p.m. EDT. Nike will auction off 150 shoes per day for 10 days. As of this writing, prices are very high; the “cheapest” I’ve found was around $4,000. It looks like serious collectors will grab most of the Air Mags. Of course, it’s for a very worthy cause.

To keep the 80′s theme going, I’ll quote Ferris Bueller: “If you have the means, do pick one up.” It’s just about the coolest 80′s collectable you’re going to find and the Michael J. Fox Foundation for Parkinson’s Research is a deserving cause. Good luck!

You’ll find lots of photos and an additional video after the break.




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